Directions
Naasson engineering bureau
We describe systems end to end — from calculation to hardware — and check decisions against models with a known range of validity. The directions below are built on one engineering foundation.
Science by Naasson
Models with a passport, and honest gaps
Power by Naasson
Power and low-voltage: from service entry to socket
Agro by Naasson
Controlled environments: from growbox to farm
Industry by Naasson
Production as a described system
Twin by Naasson
Digital twin: one model from idea to operation
Space by Naasson
A 3D model of the object, down to the millimetre
Devices by Naasson
Board, firmware, offline operation
Machines by Naasson
One core for a machine tool, a vehicle and a drone
Cloud by Naasson
Clouds and platforms that stay with you
Archetypes Digital
An open knowledge base on brand archetypes
Lab by Naasson
Experiments and projects outside the main directions: ideas, pauses and things still looking for their shape.
One foundation under every direction
A system is described as a whole: power, climate, devices, processes, cloud. Calculations rely on Science models with a passport and say plainly where no model applies. The result is handed over to you and keeps working without us.
From the journal
All articles·Industry by Naasson
What to do with a machine that reports nothing
Three options, and one of them is admitting there will be no telemetry. When each applies, and why an external node is usually the right answer.
·Archetypes Digital
Tone of voice forms by itself, from decisions that are not about the brand
A product's tone is set by error messages, button labels and documentation. Developers write them without thinking about the brand, and that becomes the tone.
·Cloud by Naasson
Backups you can actually restore
A backup nobody has restored is a rumour. Where Cloud by Naasson makes restoring easier, and where the work stays yours.